New York, NY (February 25, 2019) – The 2018 Window Covering Manufacturers Association (WCMA) Product Awards, recognizing the best of the window covering industry’s products and merchandising programs, were selected in New York City on February 15, 2019 by design industry experts.
WCMA’s awards program drew over 50 entries, showcasing the window coverings industry’s product innovations, fresh designs, and the wide array of merchandising programs and creative promotions launched in 2018. Companies with award-winning entries include Alta Window Fashions; Coulisse; The Finial Company; Hartmann&Forbes; HunterDouglas; QMotion; Norman Window Fashions; Orion Ornamental Iron, Inc.; Rollease Acmeda; Somfy and Texton.
Manufacturers received a call for product nominations in nine categories including cellular and pleated shades; drapery hardware; “green” products, horizontal blinds; motorization and automation; Roman and roller shades; shadings and sheers; shutters; vertical and panel tracks; and specialty applications and miscellaneous products. WCMA’s “green” category acknowledges window covering products that increase energy efficiency or conservation of resources, reduce possible impact on health and the environment, or employ sustainable practices in their manufacture.
Manufacturers’ marketing and merchandising programs are also acknowledged for creativity and achieving projected results. WCMA called for entries in six marketing and merchandising categories including consumer advertising campaign, marketing technology, point-of-sale display including sampling, trade education program, and training program.
The judges selected Hartmann&Forbes’ Rollerfold™ as the 2018 WCMA Product of the Year. Rollerfold combines the aesthetics of a Roman fold shade with the performance of a Roller Style shade. Best for Kids Certified, Rollerfold eliminates the shade-body operational cords and can be easily automated.
“The WCMA Product Awards judges acknowledged Hartmann&Forbes team for Rollerfold’s innovative style concept. WCMA’s awards program honors the ongoing innovation of the window covering industry,”, said Ralph Vasami, executive director of WCMA. “I encourage all industry manufacturers to view the nominated products and marketing programs on the IWCE exhibit floor, and after the IWCE tradeshow closes, on the WCMA website.”
The 2018 judges included design community experts Susan Arann, Susan Hirsh and Laura Nally. Arann is an interior design director and principal of American & International Designs Inc., an award winning, multi-disciplined interior design firm based in New York City. Susan Arann is a past president of the American Society of Interior Design’s (ASID) New York Metro chapter. Susan Hirsh is a décor consultant and industry expert who formerly served as North American Manager for decorative programs at Benjamin Moore & Co, as president of the International Furnishing and Design Foundation (IFDA) and as the national chair of IFDA’s Educational Foundation. Laura Nally is design manager at Wallauer Paint & Design, a Westchester County, New York-based chain of 17 home decorating stores.
Rollease Acmeda’s Hook tube was selected for the Judges’ Award, presented to a window covering product that exhibits measurable benefits and standout aesthetic appeal to end users. The Rollease Acmeda product enables easy and fast changing of the fabric on a roller shade without “uninstalling” the tube of the shade. Rollease Acmeda’s Hook tube was recognized as a standout product for its technical innovation in the specialty applications category.
The full list of 2018 WCMA Product Awards winners will be announced during the International Window Coverings Expo (IWCE) on March 8-10, 2019 at the Gaylord Opryland Resort and Convention Center in Nashville, TV. IWCE, the U.S. trade show dedicated to the window coverings industry, is presented by Window Fashion VISION, the window covering industry’s leading trade publication.
All submissions will be featured on the WCMA web site throughout the year, www.wcmanet.org.