Roger Magalhaes

Owner of Shades IN Place

Roger Magalhaes started in the window coverings industry in 2006 as a part-time installer for a national chain. After only two months, he was asked to leave for “standing out.” Clients continuously requested him over the other installers and this didn’t sit well with his colleagues. He knew he was on to something! Following this experience, Roger traveled to many parts of the country, acquiring formal training and receiving certifications from respected vendors such as Somfy, Hunter Douglas, Norman Shutters and Lutron. He also attended the Custom Home Furnishings Academy for formal installation training focusing on drapery and other soft treatments. Roger is the owner of Shades IN Place, Inc., located in the Boston area. He has done installations in seven states, as well as Cape Cod and the islands of Martha’s Vineyard and Nantucket. He is the founder of the Facebook group Free Speech Window Covering Pros, a regular columnist for Window Fashion VISION magazine, a presenter at the International Window Coverings Expo and the installation instructor for the Window Fashion Certified Professional FastTRACK program.