Seminar Schedule

Early Bird Exhibit Hall thru Dec. 15

$35.00

  • Exhibit Hall Entrance
  • Welcome Reception
  • VISION Design & Workroom Competition Awards Ceremony
  • Additional Seminar Discount Cost Applies
  • Pricing Locked In Until December 15, 2019!

Show Floor Hours & Pricing

Location: Exhibit Hall A

March 25: 6 to 8:30 PM
March 26: 9 AM to 5 PM
March 27: 9 AM to 3 PM

IWCE 2020 Pricing:

Early Bird Exhibit Hall Package

Pricing: $35.00, thru 12/15/2019

Exhibit Hall + Westin Hotel Reservation

Pricing: $35.00, thru 3/27/2020

Early Bird Discount

Pricing: $45.00, thru 12/15/2019

Westin Hotel Discount

Pricing: $40.00, thru 3/27/2020

Standard Rate

Pricing: $65.00

12/16/2019 thru 3/24/2020

On-Site Rate

Pricing: $75.00

3/25/2020 thru 3/27/2020

Early Bird Discount

Pricing: $130.00, thru 12/15/2019

Westin Hotel Discount

Pricing: $125.00, thru 3/27/2020

Standard Rate

Pricing: $150.00

12/16/2019 thru 3/24/2020

On-Site Rate

Pricing: $160.00

3/25/2020 thru 3/27/2020

Standard Rate

Pricing: $55.00, thru 3/27/2020

Standard Rate

Pricing: $995.00, thru 3/24/2020

Westin Hotel Discount

Pricing: FREE, thru 3/24/2020

WFCP Certified Professionals

Pricing: FREE, thru 3/24/2020

Standard Rate

Pricing: $20.00, thru 3/24/2020

Join us for this first ever blended certification learning opportunity.  Begin at IWCE with color expert JoAnne Lenart-Weary, for an intensive day long dive into color.  By the end of the day, you will be creating color palettes in a snap, understand how to talk color with your clients, and look at the color selection process in an entirely different way as she shares her long running Confident Color System with you.  You will understand the mysterious language of undertones, overtones, hue bias, color generations and so much more.  Your education will continue at your convenience when you return home and complete the final class exercises and follow up session with JoAnne. This class is jampacked with information and your confidence is insured.  This is not color theory but real systems that will make working with color a piece of cake! View Details

Location: The Westin Charlotte Hotel

In this all-day class, Roger will share his 15 years of packaged knowledge in the industry. From measuring to basic installation of hard treatments, hardware options for drapery projects, options to select the proper plantation shutters on any window type, he will even give you a good base for motorization projects. After that, you will be able to talk with confidence about any window treatment type. View Details

Location: The Westin Charlotte Hotel

Join this all-day seminar and become a Window Fashion Certified Professional! • History of design – principles and elements of design • Bedding and cushions – the beginning • Anatomy of the Window – types of windows and hard window coverings • Soft window coverings – fabric, lining and style selection • Measuring windows – yardage calculation and window treatment terminology • Drapery hardware • Business planning and development Once you have completed these modules, there is an exam, and upon passing the exam you will receive your certificate. Join us for this full-day adventure! View Details

Location: The Westin Charlotte Hotel

This course will take you to the next level of custom motorization. You will learn how to select proper motors and power supplies. You will learn different wiring and installation techniques to separate you from your competitors. You will learn how to integrate and apply new technology including smart hubs and voice control. View Details

Location: Charlotte Convention Center

This highly interactive workshop will explore the very basics of brand positioning and marketing. It will help attendees answer the fundamental questions: “Who am I…and what do I stand for?” The workshop is conducted in a way that attendees self-realize the true essence of their brand. It’s transformative. Learning Outcomes: The process of identifying “who they are” and “what they stand for” They are much more than the services they provide and that they are a brand How to market their real value proposition—their brand essence! View Details

Location: Charlotte Convention Center

Window treatment motorization technologies are advancing rapidly—costs are coming down, competing motorization and programming systems are on the rise, and customers are savvy. As window treatment professionals, determining and implementing the most appropriate motorization option for our clients can be a challenging undertaking.  This panel discussion will assemble some of our industry’s leading technical experts. Through a case-study approach, we will examine different installation scenarios and determine the optimal motorization solution in each setting.  Learning Outcomes:  Become familiar with primary motorization control hardware and control technologies available on the market today Identify key factors to consider when determining the best motorization solution for different settings. We will cover things such as cost, necessary support infrastructure for different motorization systems and performance variables. Gain knowledge, resources and confidence to successfully implement motorized window treatments View Details

Location: Charlotte Convention Center

At the conclusion of this seminar, attendees will be able to evaluate their current services and group them into packages that can be streamlined and automated to maximize efficiency, grow profits within their business and set realistic client expectations from the start. Learning Outcomes: Evaluate and create a list of the most frequently asked questions you get regarding your process, services and fees Review current processes and services offered and group them into packages that answer your most frequently asked questions from clients Create and publish packages on your website that will streamline and automate your process as much as possible while also setting clear client expectations View Details

Location: Charlotte Convention Center

Sales are the lifeblood of every business, and developing your sales skills is not optional as the owner of your interior design firm or window treatment business. Join LuAnn Nigara, co-owner of Window Works in Livingston, NJ, and host of A Well-Designed Business® podcast, as she goes through the strategies for closing more sales more of the time. With a closing rate between 62% and 66% percent for more than 30 years, LuAnn understands the process and is passionate about sharing it with you. Learning Outcomes: The pre-consult phone call Consultation dos and don’ts Presenting your solutions and products Talking about price Handling different personality types Negotiating effectively Closing the deal Creating repeat business View Details

Location: Charlotte Convention Center

Does it feel like you’re spinning your wheels on Instagram? Do you think you need thousands of followers to hope to gain a client? Think again and stop wasting time doing what you’ve been doing when it’s clearly not working. Learn the essential strategies to build a profitable presence on Instagram in less than 30 minutes a day. Find the quick ways to make your posts more memorable, fun and client attracting. Master the simple keys to engagement. Learning Outcomes: How to get found with hashtags that count Bring your personality to play for profit How to craft an irresistible bio Increase your visibility with a story routine Stop hiding your best bits and leverage links View Details

Location: Charlotte Convention Center

Do you know what it is like to work with you? Think about it: When was the last time you viewed your customers’ experience through their eyes? Working with small business owners, solopreneurs or sales professionals, I find they lack a basic process or they struggle to execute on the same experience for each client. But having a client experience (CX) isn’t just for the large companies who have lots of people and resources. In fact, implementing a CX can be easier than you think…you just have to put it in context of what your clients go through when they choose to do business with you.   Learning Outcomes: What a solid client experience can mean for your bottom line The two main types of client experiences you must plan for How the “wow” makes all the difference A “how-to” process to create and implement a client experience immediately Uncover the real long-term payoff of a solid client experience View Details

Location: Charlotte Convention Center

What were they thinking?! How often have we thought that about the builder, the designer, the client or the vendor? Custom workrooms are often tasked with engineering a creative fix around flawed fabrics, curious construction choices, creative designer sketches or, the worst, the workroom’s own mistakes. Be inspired by creative and outside-the-box solutions to design, fabric and hardware challenges. Learning Outcomes: Overcome unexpected obstacles Permission to get creative with solutions Basic techniques that solve unusual challenges View Details

Location: Charlotte Convention Center

In this dynamic panel moderated by LuAnn Nigara (A Well Designed Business® podcast and Window Works NJ), Sara Lynn Brennan (Sara Lynn Brennan Interiors) and Vita Vygovska (Vitalia, Inc. – Window Treatments for Interior Designers) will discuss the ins and outs of their window treatment businesses. They are peeling back the curtain on their personal business practices, sharing what’s working now, what pitfalls to avoid, what to implement to set yourself up for success and what to let go of. Learn the secrets of proper communication, setting correct expectations, the best ways of devising bulletproof systems and effective problem-solving. This panel discussion is targeted to interior designers (with and without window treatment experience), workrooms and other specialists operating within the industry. You’ll walk away with an understanding of critical elements necessary for your window treatment business, which you can apply right away or utilize later for strategic development. View Details

Location: Charlotte Convention Center

One of the fastest-growing influences in design today is the realization that great design improves health and wellness. Studies from around the world prove the health benefits of design and designers need to start taking credit for it. Designers will leave the panel discussion armed with new marketing tools that will allow them to receive credit for providing healthier homes. Learning Outcomes: The design they provide is a health benefit to their clients The new terminology penetrating the business of healthy design Introduction to the fastest-growing influence in design around the world—biophilic design Sponsored by IFDA View Details

Location: Charlotte Convention Center

During this seminar, attendees will be able to explain and identify what a lead magnet is and how it can be used to grow their pipeline. Attendees will also recognize how to use their industry knowledge and experience to create their own lead magnets to effectively generate passive income and grow their email list. Learning Outcomes: Identify an example of a lead magnet and explain how it can be used to drive traffic to your website and email list Recognize your own industry knowledge and generate some ideas for lead magnets that can be useful to your clients Select one or two subjects to create a lead magnet and learn the steps to create your own lead magnet, publish it to your website and attract ideal clients View Details

Location: Charlotte Convention Center

While social media can be a royal time suck, it doesn’t have to be. What matters is having a consistent plan that attracts your ideal clients in less than six hours a week. And this isn’t about you having to be someone you’re not; in fact, your routine that will drive revenue depends on you being you. You just need to learn what that means and how to do it quickly and easily online. Learning Outcomes: Master repurposing content to save hours each week How to know which social channels your ideal clients are using Leverage your vendors for social media shares How to turn one project into images for a year Create a social media routine so you stand out from the crowd (and get hired) View Details

Location: Charlotte Convention Center

Sheer and casement fabrics create light and airy treatments that soften the window and filter light. Ann demonstrates the process of cutting, tabling and finishing sheer and casement panels for maximum efficiency and quality, bypassing most of their slippery and unstable characteristics. You will love the ease of fabrication and the beauty of the finished treatments. Learning Outcomes: How to assess the characteristics of the fabric Basic control techniques for cutting and tabling Top down tabling process Outside-the-box solutions for fabric challenges View Details

Location: Charlotte Convention Center

In this course you will learn and understand the correct terminology, the different motor types and control options, and you will be able to identify and suggest the proper power supplies. By the end of the course, you will have a firm grasp on the options available to you and how to relate that to your clients, thus increasing your confidence and your ability to sell motorization. View Details

Location: Charlotte Convention Center

This panel discussion will center on making your business more profitable. It will detail the advantages of higher gross-profit margins along with cost-cutting ideas that will increase your profits. Attendees will prosper from higher ticket sales and cost-cutting strategies. View Details

Location: Charlotte Convention Center

From traditional business-development tactics like networking, sponsoring events, joining leads groups to newer techniques like social selling, social media ads and through leadership, there are many ways to generate leads or prospects to fill your pipeline. While many of the traditional methods and newer techniques work, one tried-and-true method is consistently overlooked.  The reason generating referrals from clients and COIs (Centers of Influence) is typically overlooked is because of old-school advice we have believed for years. Either we have been taught referrals are random, sporadic, something that you cannot control or we have been taught the only way to control them is to ask for them. But what if there was another way? What if you didn’t have to ask?  Learning Outcomes: What a referral is and what it is not Where referrals fit in your overall sales strategy Why asking for referrals doesn’t work and what DOES work The 3 MUSTS to start generating referrals immediately View Details

Location: Charlotte Convention Center

Did you know that 75% of residential window coverings remain in the same position all day, every day! This results in unnecessary energy to heat and cool our surroundings and unnecessary expense. Motorized window treatments can solve this problem. This session will examine motorized window treatments for optimal climate control and energy efficiency. Learning Outcomes: • Compare different window covering styles for thermal insulation and light control and learn tips on how to operate and program different styles of window coverings to optimize energy conservation • Calculate potential energy savings offered by motorized window coverings to help consumers make energy-smart and financially rewarding choices • Combine motorization with different window covering approaches, including interior window coverings, window films and exterior window coverings to reduce energy loss through windows, lower heating and cooling bills, and improve comfort View Details

Location: Charlotte Convention Center

This class is GEARED TOWARD THE BEGINNING DESIGNER. This 1 CEU course will walk interior designers through seven main pillars of understanding, designing and specifying custom window treatments. Window treatments are a highly impactful and profitable component of any design project, but they are often feared, and therefore avoided, because it’s confusing, complex and financially consequential, if done wrong. Vita Vygovska, CWFP, MBA and CEO of Vitalia, Inc. – Window Treatments for Interior Designers, will break down the overwhelming world of soft window treatments into digestible pieces, expressing them in understandable terms. Designers will learn proper lingo and keywords, main technical aspects, mistakes to avoid, effective workroom relationship techniques, how to manage the process and much more. The goal is that, after this session, the designer can comfortably speak to the client, confidently work with their window treatment specialist, lose the fear of custom window treatments and, most importantly, feel assured in that the client and project are getting the most complete and competent design service. This course is perfect for a novice interior designer, looking to start specifying custom window treatments or continue to do so with increased confidence. View Details

Location: Charlotte Convention Center

Jana Platina Phipps moderates a panel of Charlotte-based interior designers Cheryl Luckett, Dwell by Cheryl Interiors, Melissa Lee, New South Home and Brenna Morgan, Domestic Charm as they share their design philosophies and favorite projects. Take away insights on how each designer navigates business differently, how they stay profitable in a changing landscape, hard lessons learned and how they stay on top. View Details

Location: Charlotte Convention Center

Join us in honoring our 2020 VISION Design & Workroom competition winners. View award-winning projects and discover new inspirations! There will be a Cocktail Reception in the ballroom foyer from 5:30 pm – 6:00 pm cash bar. Appetizers will be served.    Sponsored by Kirsch. Kirsch has been the leader in premier drapery hardware for over 110 years. We sell a full line of elegant products, all of which have the dependability you can trust. Our business began when the first curtain rod and telescoping rod were invented by Charles Kirsch in 1907. Our full line of products includes everything you need to complete your window treatment projects, including matching brackets, poles, finials, rings, and more. From decorative pieces to basic hardware, our products are built with durable materials and are sure to add style to any room in your home. FREE – Make sure to pre-register as seating is limited. View Details

Location: Providence Ballroom, Westin Hotel

Get a sneak peek at all the latest products and technologies that the industry has to offer. Meet with exhibitors in a casual setting while enjoying music, drinks and hors d'oeuvres. Network with your peers and our education experts. Make sure to stop by the NEW WFCP Workroom Central booth to see live demonstrations! View Details

Location: Exhibit Hall A - Show Floor

You can't turn around anymore without hearing about staging.  This fast-growing niche of the design industry is a marketing and revenue generating tool that helps home sellers increase their ROI (return on investment) while decreasing DOM (days on market).  Join JoAnne Lenart-Weary for this look on staging, what to do, when to do it...and more importantly, how to do it.  Attendees will be provided with JoAnne's unique Scoring System, a Seller Walk and Talk process, and so much more.  Discussion will include vacant and occupied staging and most importantly, how to add this revenue stream to your business tomorrow. Learning Outcomes: How to conduct Staging Consultation and Walk and Talk How to price services Staging Packages for every space View Details

Location: Charlotte Convention Center

When was the last time you analyzed your workroom for unnecessary clutter or for efficiency of workflow? Have you established processes for managing leftover materials and hardware? Do you have unused machines or tools taking up valuable space? Whether you work in a small spare bedroom or a roomy studio, it’s important to consistently and thoroughly analyze your workroom layout, tools, storage and processes for maximum efficiency. Ann shows you how to analyze your workroom, identify your challenges and make the changes you need. Learning Outcomes: Learn to identify bad habits and replace them with good habits Plan for versatility Develop a mindset to maximize efficiency daily in workroom layout Leave class with a checklist of changes for your workroom View Details

Location: Charlotte Convention Center

Do you have a pricing strategy that works well for you? Do you know if it is the best for your product and service offering? If you are watching others in the industry who price differently from you, you may be wondering if what you are doing is best. It may also be that you are feeling areas of frustration in your current strategy. Join Michele Williams as she helps you uncover what makes a great pricing strategy and how to tell if your strategy is the best—and how to shift it if it is not. View Details

Location: Charlotte Convention Center

Looking for ways to be more efficient at your installs? Roger will share what he brings in for each installation. In most cases, he does not need to return to the van searching for extra tools and losing precious time and money. He has developed a “survival kit” that covers for most of his installs in one trip to the jobsite. Learning Outcomes: • Learn how to increase your bottom line by being more efficient on each installation • Leave your customers with a WOW factor, which will surely translate into referrals View Details

Location: Charlotte Convention Center

Have you ever had a drape manufactured only to find it does not hang the way you thought it would? Join us for this seminar, where we will be looking at all the different types of fabric and why we would choose one over the other. Which fabrics hang best for drapes? What fabric should I look at for valances? When choosing fabrics for bench cushions or upholstery, what should I be looking for? When it comes to bedding, what are my choices and why we make those choices? Become more aware of “selecting the right fabric!” View Details

Location: Charlotte Convention Center

When it comes to window treatments, there are many shades of green! This session will examine the latest trends in eco-responsible window coverings. We will examine the ways in which environmental certification standards are mobilizing companies to develop materials and processes more in harmony with nature. We will look at the benefits of automated window coverings for energy conservation and climate control. We will take a look at leading-edge designers who are developing new methods to work with natural materials in nontraditional ways. Learning Outcomes: • Gain an appreciation of the many qualities that constitute a sustainable window covering • Become familiar with the environmental certification standards and the leading companies incorporating these values to develop new sustainable processes and products • See the work of some of today’s leading designers, architects and technologists as they develop new products inspired by and in harmony with nature View Details

Location: Charlotte Convention Center

Each month, if we are on top of it, our financial statements are updated and reviewed. But do you really know what you are looking at and what the numbers should be? Join Michele Williams in this seminar to learn what we should be looking at each month, which percentages we should focus on and how to stay on top of our financials. View Details

Location: Charlotte Convention Center

Trimmings are an upsell, but customization sets design apart from ready-made products. Jana will present the latest fabrication trends in high-end window and upholstery design to expand your expertise and repertoire. Learn insider sources for good, better and best trimmings and embellishments, how to differentiate which is right for your project and best practices to sell it to your client for increased profit. View Details

Location: Charlotte Convention Center

Window treatment professionals will identify the value in partnering with interior designers to develop a team approach in selling window treatments. Attendees will explore why it’s important for the workroom professionals to teach designers how to systemize the process and communicate clearly to maximize efforts, minimize mistakes and create greater project efficiency. Learning Outcomes: Identify the systems you have for submitting a work order for window treatments in your workroom Develop a process that is in alignment with those systems to teach other professionals and designers who you will be partnering with Explore the options of creating symbiotic learning environments for designers and window treatment professionals to maximize industry knowledge and build a united front View Details

Location: Charlotte Convention Center

This panel seminar seeks to help interior designers embrace the growing influence of online in their business. The design industry is heavily focused on “product,” but when product is easily acquired through multiple alternative sources, what does the designer do? Designers need to better understand their real value proposition and have confidence in it. Learning Outcomes: Learn how to address the threats posed by online retailers Learn how to better take advantage of the real value they offer Be able to better identify the multiple services they provide compared to online retailers View Details

Location: Charlotte Convention Center

Join us in honoring our 2020 VISION Design & Workroom competition winners. View award-winning projects and discover new inspirations! There will be a Cocktail Reception in the ballroom foyer from 5:30 pm – 6:00 pm cash bar. Appetizers will be served.    Sponsored by Kirsch. Kirsch has been the leader in premier drapery hardware for over 110 years. We sell a full line of elegant products, all of which have the dependability you can trust. Our business began when the first curtain rod and telescoping rod were invented by Charles Kirsch in 1907. Our full line of products includes everything you need to complete your window treatment projects, including matching brackets, poles, finials, rings, and more. From decorative pieces to basic hardware, our products are built with durable materials and are sure to add style to any room in your home. FREE – Make sure to pre-register as seating is limited. View Details

Location: Providence Ballroom, Westin Hotel

Join us in celebrating our 2020 VISION Design & Workroom competition winners!  Enjoy a variety of appetizers and cash bar while you mingle among award-winning professionals. View Details

Location: Providence Ballroom, The Westin Charlotte Hotel

Bring your phones for a hands-on seminar discussing which social media channel is right for you based on your goals and objectives. Jana will simply explain and show you how to maximize your visibility through content creation, engagement, tagging, promotion and analysis. Increase your ROI by pushing and editing content differently for each channel. You’ll leave with a greater understanding of how social media works and how you can leverage it to grow your business by creating your brand voice. Novices welcome! View Details

Location: Charlotte Convention Center

Technology has created opportunities for your client base to grow.  HGTV and other design driven entertainment has also made the design and decorating professional more desirable.  eDesign is simply the art of working with a client who is outside of your typical physical circle of business. This niche is gaining popularity every day in a world where people want everything at their fingertips.  In this class, we will talk about how to add this niche to your business, apps and technology that will help you appear more professional, pricing and so much more.  eDesign can be as immediate as a quick Facetime call with a distance client or a complete package with renderings, concept boards and more.  Learning Outcomes include: Marketing your eDesign Services How to create client presentations Making money with affiliate marketing and more View Details

Location: Charlotte Convention Center

In this class, Roger will share his 15 years of experience installing window treatments: clean, fast and to the point. In that time frame, he has acquired more than 500-plus five-star reviews and thousands of happy clients. Learn what tools and techniques he uses to turn each job into a new five-star review and, consequently, more money to the bank. Learning Outcomes: From installations on hard treatments, to shutters, to soft treatments and motorization, there is always something that can be improved upon Walk away with new ideas and new tools recommendation to make you more efficient in the field and a reference to your peers View Details

Location: Charlotte Convention Center