During this seminar, attendees will be able to explain and identify what a lead magnet is and how it can be used to grow their pipeline. Attendees will also recognize how to use their industry knowledge and experience to create their own lead magnets to effectively generate passive income and grow their email list.
- Identify an example of a lead magnet and explain how it can be used to drive traffic to your website and email list
- Recognize your own industry knowledge and generate some ideas for lead magnets that can be useful to your clients
- Select one or two subjects to create a lead magnet and learn the steps to create your own lead magnet, publish it to your website and attract ideal clients